Mars Growth provides early learning toy brand PlayShifu with $7 million credit line

Mars Growth provides early learning toy brand PlayShifu with $7 million credit line

By
Jared Shapiro
8 min read

Mars Growth, a Liquidity and MUFG joint venture fund, has provided PlayShifu, an award-winning early learning company, with a $7M credit line which has bolstered PlayShifu’s recent funding round. PlayShifu plans to use the additional capital to keep pace with its unprecedented growth in the US market as well as another 35 markets.

Mars Growth, a @Liquidity_Group Fund, Provides Leading Early Learning Toy Brand @PlayShifu with a $7M Credit Line After 24hr Due Diligence, Bolstering its Recent Series B Funding

Mars Growth deployed Liquidity’s ‘Liquidity Analysis’ omni corporate credit machine learning platform to perform a comprehensive due diligence process in 24 hours. Mars Growth leverages the platform to perform analysis to determine whether prospect companies meet its criteria and demonstrate strong growth potential.

Founded in India by two parents of young children, PlayShifu is a leading early learning tech toy company that develops educational play experiences that harness the power of technology for kids aged between three and 12 years old. They currently have more than 650,000 users across 35 countries, including India, the US, the UK, Canada, Japan, Germany, and France.

Boosted by the pandemic trend of children learning and playing from home, PlayShifu has achieved strong consecutive years of growth including 150% year-over-year growth in revenue for three years running, after doubling its workforce in 2020. This year the company completed a $21M Series B funding round. This latest financing will help the company launch an additional eight products this calendar year.

“PlayShifu is an example of a company at the forefront of changing educational trends. In a world that is increasingly moving towards harnessing the power of technology, PlayShifu’s ability to see the future opportunity for educational play solutions, coupled with its demonstrated ability to innovate, means that its growth trajectory is likely to continue well into the future,” said Navas Ebin Mohammed, Investment Director at Mars Growth.

“Our mission is to create immersive, educational toys that help children develop crucial skills for life including logical reasoning, creativity, math and spelling, and more. As our business grows, we are excited at the prospect of developing our suite of products so that even more children can play with educational purpose,” said PlayShifu’s Director Dinesh Advani.

Mars Growth, a Liquidity and MUFG joint venture fund, has provided PlayShifu, an award-winning early learning company, with a $7M credit line which has bolstered PlayShifu’s recent funding round. PlayShifu plans to use the additional capital to keep pace with its unprecedented growth in the US market as well as another 35 markets.

Mars Growth, a @Liquidity_Group Fund, Provides Leading Early Learning Toy Brand @PlayShifu with a $7M Credit Line After 24hr Due Diligence, Bolstering its Recent Series B Funding

Mars Growth deployed Liquidity’s ‘Liquidity Analysis’ omni corporate credit machine learning platform to perform a comprehensive due diligence process in 24 hours. Mars Growth leverages the platform to perform analysis to determine whether prospect companies meet its criteria and demonstrate strong growth potential.

Founded in India by two parents of young children, PlayShifu is a leading early learning tech toy company that develops educational play experiences that harness the power of technology for kids aged between three and 12 years old. They currently have more than 650,000 users across 35 countries, including India, the US, the UK, Canada, Japan, Germany, and France.

Boosted by the pandemic trend of children learning and playing from home, PlayShifu has achieved strong consecutive years of growth including 150% year-over-year growth in revenue for three years running, after doubling its workforce in 2020. This year the company completed a $21M Series B funding round. This latest financing will help the company launch an additional eight products this calendar year.

“PlayShifu is an example of a company at the forefront of changing educational trends. In a world that is increasingly moving towards harnessing the power of technology, PlayShifu’s ability to see the future opportunity for educational play solutions, coupled with its demonstrated ability to innovate, means that its growth trajectory is likely to continue well into the future,” said Navas Ebin Mohammed, Investment Director at Mars Growth.

“Our mission is to create immersive, educational toys that help children develop crucial skills for life including logical reasoning, creativity, math and spelling, and more. As our business grows, we are excited at the prospect of developing our suite of products so that even more children can play with educational purpose,” said PlayShifu’s Director Dinesh Advani.

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